First, Get the Data
Are you gathering the readily available data on your customer interactions? In your products? On the web? What are you measuring? How has it changed? Is your team capable of gathering and analyzing all of the data? Is your current application architecture a roadblock?
Then, Improve CX
Customer experience exists at every touchpoint. On your website, in your product, within social media, and through a voice assistant. Which project will have the biggest impact on your most important measure of customer experience?