5 Ways to Benefit
from Veracity Product Management Consulting

#1: Supplement Your Product Management Team

Take advantage of the product management services that will complement the skills of your product management team

Board Readiness

We can help your executive team prepare for your next board meeting. The outcome can include:

  • Identifying new investment opportunities
  • Financial forecast models
  • Story around your product strategy that bridges the gap between product management and financially minded executives
  • Materials for review by the board of directors

Portfolio Assessment

Objectively identify which products and businesses to keep in your portfolio, and which you should consider selling or shutting down. Ending the life of a product is an order of magnitude harder than creating one. We can provide you the objective perspective you need.

Market Assessment

Gain a deeper understanding of your existing market or a market you are considering entering. With our help you will be able to:

  • Size a market
  • Describe the key buyer personas
  • Understand your value proposition
  • Develop market requirements
  • Estimate market growth over time
  • Forecast revenue based on business model assumptions

Product Management Organizational Effectiveness

Identify how to build or restructure your product management/strategy organization. You can ensure you align your people, process and structure to support your strategy. We will help you objectively evaluate existing talent and create plans to improve talent through hiring, temporary resources, and training.

Innovation Management

Innovation rarely happens by accident. We can help you establish processes, tools and an organizational structure that will result in ongoing innovation.

Pricing and Packaging Optimization

Optimize your pricing and packaging to ensure you are capturing as much of the value that you are creating for your customers as possible. We will help you create and test your pricing and other monetization strategies. You will receive recommendations and detailed findings that you can implement right away.

M&A Support

Identify and objectively evaluate potential merger or acquisition opportunities. We will help you craft an investment thesis and identify potential synergies. You will gain a qualitative perspective that you won’t be able to get from the traditional quantitative analysis done by bankers.

Launch Success

Develop and execute on a solid launch plan to introduce your new product or new version to the market. Your launch plan will be customized to meet your needs, but most plans include:

  • Empowering your sales and marketing teams by mapping sales and marketing tools to the buyers’ journey
  • Developing market opinion leaders
  • Delighting your early adopters instead of frustrating them by using a new product introduction playbook
  • In process testing and validation of messaging, pricing and packaging

#2 Empower Your Team

Elevate your product management team with product management training, coaching and mentoring

Product Management Training

You can provide your team with training on a very pragmatic approach to product management. We have partnered with one of the most experienced product manager training organizations to provide you and your team a simple and easy to follow framework for product management. You will get exceptional value with our flat, on-site training fee instead of paying per seat. You can also take advantage of additional services that will help you and your teams implement what you learn in training.

Coach and lift existing teams

With our help, you can ensure your team applies product management best practices. We will provide customized coaching and mentoring to support your product management goals. You can receive coaching and mentoring for business model evaluation, market analysis, organization design, change management, pricing evaluation, launch preparation and more.

#3 Solve Your Problems at the Root

You can solve a number of real business problems with the holistic approach Veracity Solutions provides.

Missing Sales Targets

Missing your sales targets can be caused by many factors. A software solution that doesn’t meet the needs of its target buyers is probably the most common. However, even a product with excellent market fit could be priced poorly, hindering your sales team from hitting their sales targets. We can help you evaluate the root causes of missing your sales targets and help you put a plan in place to solve them.

Poor Alignment on our Product Strategy

We can help you align your people, process, structure and even technology to support your product strategy. Once alignment is achieved, you will have the full force of your organization in support of your product strategy. We can help you identify and make the changes required to make your product strategy a reality.

Wasted Development

One of the most predominant causes of wasted development is developing features that are rarely used. We can help you focus your development efforts on the features that create the most value for your customers. You can objectively assess the market and see how well it aligns with your product roadmap. We will provide you with a list of risks and recommendations that you can act on.

Lack of innovation

The first step to innovating is having an in-depth knowledge of the needs of the market. Once you understand your market, you can more easily think of creative ways to meet those needs. We can help you objectively size a market and describe key buyer personas: what jobs do they try to get done, their challenges and desired outcomes. We can then provide you with a framework to explore innovative ways to help buyers and potential users of your product accomplish their jobs.

#4 Proactively Address Other Software Launch Issues

With Veracity Solutions, you will have the necessary resources and expertise to supplement your product management organization. We also have a team of experts that understand the entire launch process. We can help you:

  • Conduct technical feasibility based on market and product requirements
  • Adopt agile best practices
  • Develop your software solution
  • Evaluate your user experience
  • Plan for your product lifecycle

By harnessing our in-depth knowledge of the entire software launch process, you can prevent or spot problems that a traditional product management consultant would miss. For example, without a broader skillset, you would not be able to spot and prevent the other root causes that lead to wasted development. With Veracity Solutions as your partner, you get the best of both worlds. You will have the specialized know-how needed to supplement your product management team as well as the expertise needed to spot and solve problems across the entire software launch continuum.

 #5 Benefit from 20 years of Helping Others Launch Successful Software

We have helped hundreds of clients over the past 20 years to plan, develop, and deliver great software. One third of all physicians in the US, two thirds of all US hospitals and over 13,000 pharmacies use software that we have helped create.

Start the Conversation

We recently helped a large population health company decide to break their monolithic software system into several smaller pieces to better meet market needs. The Veracity team worked alongside the client to conduct extensive interviews with buyer personas and gather detailed competitor intelligence. The company implemented the product strategy and continues to use many of the tools and processes introduced by the Veracity team.

start the conversation

Ensure your software project’s success by partnering with us

  • Supplement your product management team
  • Empower your team for future success
  • Protect yourself from downstream problems
  • Solve challenges across the entire software launch continuum
  • Gain Peace of mind from our proven track record

Complete the form and one of our software specialists will contact you to learn more about your product management consulting needs.

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