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Turning Insights into Action

The primary purpose of analytics is to help organizations discover meaningful insights that will inform better decision making. Unfortunately, too many insights fail to translate into action. In the very last mile of the analytics process, insights are squandered when they aren’t communicated effectively.

Join us for a webinar Thursday, June 25, as we sit down with data analyst and author Brent Dykes to discuss his new book, “Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals” (Wiley). Together we’ll cover:

  • - The art and science behind effective data storytelling
  • - How Data Storytelling can make your insights more engaging, persuasive, and memorable.
  • - Valuable frameworks and practical tips for communicating data effectively. 

Brent Dykes

Senior Director, Insights & Data Storytelling at Blast Analytics

Brent Dykes is the Senior Director of Insights & Data Storytelling at Blast Analytics, with over 15 years of experience in enterprise analytics, consulting, and digital marketing. As a former Sr. Evangelist of Data Science & Analytics at Adobe and after nearly 4 years with Domo, Dykes has developed a passion for data-driven marketing and data storytelling. He enjoys speaking at events, contributes regularly on Forbes.com, and was recognized as the Most Influential Industry Contributor by the Data Analytics Association in 2016. In 2020, Dykes published his first book, "Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals" (Wiley).